Kekst Useless?

Secretive corporate and financial communications firm Kekst and Company was deemed “a waste” by lawyers for a bankrupt sub-prime lender American Home Mortgage who reportedly gave Kekst a $50,000 non-refundable retainer last August. “ … the primary purpose of Kekst’s retention appears to be to assist management in putting its best face forward with the media and its stockholders concerning the failure of the company,” the creditors’ attorneys wrote in an Aug. 30 filing, according to Newsday.

The story does not discuss how much work Kekst did on the retainer before the bankruptcy Trustee determined that American Home had not provided enough information “to justify the reasonableness of the proposed compensation” to Kekst. Kekst often does high-profile litigation, bankruptcy, crisis and mergers and acquisition work. The firm does not publish a list of its clients.

Does this action impact other potential PR work for bankrupt companies?

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  1. [...] Kekst Useless? Secretive corporate and financial communications firm Kekst and Company was deemed “a waste” by lawyers for a bankrupt sub-prime lender American Home Mortgage who reportedly gave Kekst a $50,000 non-refundable retainer last August. “ … the primary purpose of Kekst’s retention appears to be to … [...]

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