PR Week in Review 08.19.07

A big moment occurred on Strumpette this week with the either/or piece by Marcia Silverman, CEO of Ogilvy Worldwide. Special thanks to Ms. Silverman for violating the unofficial PR CEO August hiatus on conversations about the conversation and finding the voice to speak. Ms. Silverman made a definitively ambiguous statement — a title like “Digital Media: Yes! And No!” does not promise singular impassioned fervor — but a statement nonetheless, more than we get from most other PR agency CEOs.

Ogilvy PR, according to its web site, has more than 60 offices worldwide and handles clients like Bristol-Meyers Squibb, DuPont, Merck, Motorola, Microsoft, Novell, Sony, Verizon. Ms. Silverman is a lifelong Ogilvy-ite. In 1981 she was one of the original employees of Ogilvy & Mathers Public Affairs. That’s more than 25 years steeped in the traditions of the business to rise to the top position of a major global PR firm. I am sure that change does not come easy for Ms. Silverman and all this mishigoss about a PR revolution is somewhat amusing. See the rest of the story on Strumpette.

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