PR Blog News

It was breathtaking to see how fast the aging but still nimble Rupert the Wily stalked and mercilessly killed his prey, Dow Jones, with only a bare hint of blood on his paws. Rupert entered the lair with a dripping hunk of fresh meat ($5 billion), divided and conquered the dysfunctional Bancroft’s and this week came away with the trophy of a lifetime, enough to secure his crown as the greatest media big game hunter of all time. Seeing how entrenched, resistant and divided the Bancroft’s were to Rupert’s entreaties was a fascinating window into what has been ailing Dow Jones all these years. Dow Jones covers business but it was not being run as a business, or a vital media property. Expect that to change fast. 

See Strumpette Week in Review for the rest of the Dow Jones story and a wrap up of other PR news for the week.