Why We Should All Feel Bad About Rubenstein’s Cyber Mugging

Howard RubensteinTerrible, just terrible. Well, I’m sure you’ve heard about it. PR Czar Howard Rubenstein got mugged this last weekend on the Huffington Post. The blows have now reverberated throughout the industry. I think I am uniquely qualified to offer a little perspective.

The day I interviewed at Howard Rubenstein Associates I couldn’t eat, had not slept for over 24 hours, and could not shake my innate nervousness. “This was the big leagues,” the headhunter told me. You make it at the most demanding, most respected, most connected publicity shop in New York, you can make it anywhere. I was interviewing with a man we came to call “The Beast,” although that moniker was way too tame and could never convey his true brilliance or brutality. His initials aptly were P.R. and he was the purest personification of raw PR media madness I, and many others, have ever experienced. He was Howard’s henchman and he had zero patience for incompetence or foolishness, attributes he detected in most everybody. — see the rest of the story on Strumpette, published 07.11.2007

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