Google everywhere. Caveman crib. Architects yawn.

Google analyticsGoogle this, Google that. Google to add ‘universal’ search results. According to MediaWeek, Google will pull information from across the Web in all forms - web site links, images, video, blogs, maps or even from books - then present the results on a single page. There is also a new, updated version of Google analytics for your blog or website.

Fifty-five percent of global executives either currently use blogs as a business tool or say they plan to implement them in the next 12 months, according to a study by research organization Melcrum. Survey results indicate that 63% of executives use or plan to use online video, 43% podcasts, 51% RSS, and 41% social networks. Seventy-one percent of respondents say “improved employee engagement” is the top benefit of social media for their organization, while 59% name “improved internal collaboration” and 47% “creating a two-way dialogue with senior executives.” See press release.Geico caveman

This is silly but …, an interactive tour around the Geico caveman’s super cool apartment, is a time waster and a lot fun. Is that the Caveman’s iPod on the counter that you can program as you take a tour. Don’t disturb the caveman in the shower.  He gets annoyed. Read his magazines while he’s getting ready. Shout out to Evan S. for this link.

On Friday, May 11th, a Senate version of the bill to Save Net Radio was introduced by Senators Ron Wyden (D-OR) and Sam Brownback (R-KS): This is a promising development but the fight is not over.  Ask your Senator to co-sponsor the Internet Radio Equality Act, S. 1353. Hillary? Chuck?

Is this not a cool You Tube PR campaign? Then why is it getting a cool reception? The American Institute of Architects teamed with Google to layer new architectural features in Google Earth. This is an obvious PR-produced 3:32 video for the AIA to promote “America’s Favorite Architecture” for its 150th anniversary. The video so far has drawn 57,992 views on You Tube with 28 comments, most of which are inane, juvenile, and have nothing to do with architecture. Why?



  1. Hi Mark,

    Thanks for mentioning our survey in your post. The news stories you mention, and our results, highlight the ever increasing role that social media is playing in business as well as in the rest of our lives.

    The results of this survey have now been published in Melcrum’s new report, How to use social media to engage employees. For more information please visit our website.

    Coralie Thomson

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