Comments on: R.I.P. Press Release? Part II http://www.prblognews.com/2007/05/14/rip-press-release-part-ii/ Communication in the Digital Age Fri, 21 Nov 2008 03:21:55 +0000 http://wordpress.org/?v=2.6.2 By: Press Release: Alive and Well and Kicking « BusinessWired http://www.prblognews.com/2007/05/14/rip-press-release-part-ii/#comment-2165 Press Release: Alive and Well and Kicking « BusinessWired Wed, 18 Jun 2008 17:20:46 +0000 http://www.prblognews.com/2007/05/14/rip-press-release-part-ii/#comment-2165 [...] blogs continue to bemoan press releases as ineffective, wasteful and spammy, suggesting in the same [...] [...] blogs continue to bemoan press releases as ineffective, wasteful and spammy, suggesting in the same [...]

]]> By: David Weiner, PR Newswire http://www.prblognews.com/2007/05/14/rip-press-release-part-ii/#comment-1461 David Weiner, PR Newswire Wed, 23 May 2007 15:00:22 +0000 http://www.prblognews.com/2007/05/14/rip-press-release-part-ii/#comment-1461 Mark, Thank you for following up on your initial post. I agree with a lot of what you’re saying but disagree with some as well. There are a lot more MNRs (PR Newswire and MultiVu's version of the SMPR) than you probably think. We produce many everyday. Although most of them aren’t written in the bulleted format, they have most of the other vital components: photos, videos, related documents, links, social media bookmarking, tagging, etc. Busch Gardens used one last week: http://www.prnewswire.com/mnr/buschgardens/27855/ Poke around the internet to see where it got picked up and how some of the content has been used. You’ll find some local traditional media pickup as well as roller-coaster enthusiast sites and blogs. The video was also delivered to several UGC video sites like metacafe and youtube as well (so far, it has gotten over 31,000 views on those two sites alone). Again, thanks for keeping this topic alive ... Sincerely, David Weiner Mark,

Thank you for following up on your initial post. I agree with a lot of what you’re saying but disagree with some as well.

There are a lot more MNRs (PR Newswire and MultiVu’s version of the SMPR) than you probably think. We produce many everyday. Although most of them aren’t written in the bulleted format, they have most of the other vital components: photos, videos, related documents, links, social media bookmarking, tagging, etc.

Busch Gardens used one last week: http://www.prnewswire.com/mnr/buschgardens/27855/

Poke around the internet to see where it got picked up and how some of the content has been used. You’ll find some local traditional media pickup as well as roller-coaster enthusiast sites and blogs. The video was also delivered to several UGC video sites like metacafe and youtube as well (so far, it has gotten over 31,000 views on those two sites alone).

Again, thanks for keeping this topic alive …

Sincerely,
David Weiner

]]> By: Todd Defren http://www.prblognews.com/2007/05/14/rip-press-release-part-ii/#comment-1449 Todd Defren Tue, 15 May 2007 17:19:41 +0000 http://www.prblognews.com/2007/05/14/rip-press-release-part-ii/#comment-1449 Hi Mark - I am still collecting stories (of success and "failure") with the SMNR. I won't deny that they are too-few, at this point. But I also am not at all disheartened: we're talking about EVOLUTION, not REVOLUTION, eh? The traditional press release is 100 years old. The SMNR is 1 year old. I still get scores of calls asking for information on "How do I fill in the blanks on your PDF template?!" These are early days. I can't imagine that 99 years from now we'll be using text-based releases vs. multimedia releases. The Web and its ever-larger, ever-more multimedia-savvy audiences won't stand for the same-old stuff. Thanks for cheerleading! Hi Mark -
I am still collecting stories (of success and “failure”) with the SMNR. I won’t deny that they are too-few, at this point.

But I also am not at all disheartened: we’re talking about EVOLUTION, not REVOLUTION, eh? The traditional press release is 100 years old. The SMNR is 1 year old. I still get scores of calls asking for information on “How do I fill in the blanks on your PDF template?!” These are early days.

I can’t imagine that 99 years from now we’ll be using text-based releases vs. multimedia releases. The Web and its ever-larger, ever-more multimedia-savvy audiences won’t stand for the same-old stuff.

Thanks for cheerleading!

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