Monday Morning Coming Down

I am pleased to be doing the “Week In Review” column on Strumpette, starting today, with analysis of two of our favorite subjects, Edelman and Wal-Mart. Check it out.Blogger & Podcasting Magazine

We have our own magazine: Go to Blogger & Podcaster now to get your free inaugural, online edition. You can read the magazine in a cool reader online format that makes it fun and replicates the print copy. Robert Scoble, ubiquitous uber blogger, is on the cover, there are “how to” features, reviews on new technology, event previews, and ads that talk to you. Of course there are several podcasts to support the print and online copy. Congratulations to publisher Larry Genkin for jumping out there with a much needed new mag.

Rubel gets serious. A chastened Steve Rubel took a few days off fom his blog last week to do some sans-blog soul searching after a dustup with PC Mag editor Jim Louderback.  A 4/23 post on the The Participation Ladder sparks discssion of how many people in the blogosphere are inactive and spectators, as opposed to joiners and creators.  In response to Rubel’s twitter about office dress etiquette: wear your shirt out on dress-down Friday, Steve. Be a wild man.

Yankee go home. Where are the Yankees going in two years? See New Yankee Stadium Construction for progress on the new Yankee Stadium on the site across the street from the old stadium.  I hope we don’t have to wait two years for the Yankees to show some new life and start winning ball games. 

Podcast expo set. The Podcast & New Media Expo is set for September 28-30 in Ontario, California, for a very reasonable $249 for full access to the entire event.

crayon does Coke. crayon has launched its “Virtual Thirst” competition for Coca-Cola and in the process sparked robust discussion on its social media press release (SMR). More on this later in the week.


  1. C.C. Chapman says:

    Glad to see you checked out the Virtual Thirst competition and looking forward to seeing what you think about it.

  2. Mark Rose says:


    Quickly, because I want to expand on this later, I love the competition (as much as I can question Second Life stuff), but I have questions about the formatting and presentation of the SMS (social media release). But that’s cool. We’re in the beginning experimental stage with this and it’s a credible offering that advances the cause.


  3. Larry Genkin says:

    Thanks for the shout out. Now I’d love to hear your (and your readers) ideas for stories that we should be doing. You can reach me and my editorial team via one email at

    - Larry
    Blogger & Podcaster Magazine

  4. C.C. Chapman says:

    Well drop me an e-mail at cc [AT] crayonville [DOT] com and I’ll see if I can answer the questions

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