“C” List Blogger And Proud Of It

PRBlogNews - C List BlogOK, I admit to pangs of competitive jealousy to join the “B” list, but what’s wrong with hanging with the riff-raff on the “C” list? PRBlogNews is in the “middle authority” group, according to Technorati, with 10-99 blogs linking in the last six months, placing us on the cusp of the second quartile of the C list. See news on this from Kineda - a decidedly “A” list blogebrity.

To put this in perspective, Steve Rubel  (top “A” list PR/marketing blogger) probably has more links in to his blog in an hour than I do in a month. I have many rationalizations (excuses) for this, of course. Although PRBlogNews has existed in one form or another for a couple of years (the average blog has been in existence for 228 days), I revamped this blog six weeks ago and began blogging in earnest then. Consistency and longevity are key components to a popular blog. 

Popularity may be easy to measure, “authority” or “influence” is not. The widgetization of blogs – blog content appearing on other blogs or news sites via news scrolls and feeds - renders page views, or any kind of simple traffic report, an obsolete measurement for blog authority or popularity. Still, it’s difficult to argue with Rubel’s amazing 4,010 links in to his blog.Cool Hand Luke PRBlogNews

Speaking of Rubel, he’s back this week with a new direction to his blog that emphasizes technology’s impact on PR/marketing rather than simply Web 2.0. He was clearly stung by the withering criticism he faced last week for a stray Twitter about PC magazine that elicited a rebuke from the magazine’s Editor in Chief Jim Louderback on Strumpette (a high authority “B” list blog).

Rubel’s infraction was slight – he throws the print magazine in the trash although he says he subscribes to the RSS - and Louderback’s reaction was a little over the top. Louderback was relishing his role as the print media gatekeeper in threatening to boycott all Edelman pitches because of Rubel’s slight. Richard Edelman felt the same sting when he suggested that PR was on equal footing with journalism because we no longer need to rely on journalists to tell our story to constituents.

When we write about Edelman, Rubel, and the Me2Revolution we have to rely on inside sources, educated guesses and provocative jabs. That’s because there is no real information on Edelman’s Me2Revolution except for occasional PR dribbles on company blogs. The Revolution will continue to be on the defensive because they are not systematically advancing their own story. You’d think a big, savvy PR firm would figure that out. But what do we know? We’re a lowly “C” list blog.

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