They Kill Cats, Don’t They?

First off, Mr. D is going to make it.  For those who did not follow the first PRBlogNews post on the pet food recall, Mr. Mr. DarcyDarcy is a eight year old Maine Coon who weighed 17 pounds.  He stopped eating and grew jaundiced (you can tell by the inside of his ears and mouth) and showed all the symptoms of being afflicted with the killer pet food (see Pet food recall continues to widen, Reuters, 4/20). He dropped to eight pounds and the vet was not at all sure if he would make it. His chances were 50/50 at best.

We had a feeding tube inserted but he would vomit his food. The tube came out and he had to go under anesthesia to have another inserted. He stopped breathing during the procedure. Then he came back. The area around his tube grew infected and he was raspy with a hint of pneumonia. He recovered from that. Vet bill: $2,400. We figured Mr. D used up three of his lives; he has six left.

All this is by way of saying that IAMS makes a stupendous blunder in its full page ad in the “A” section of The New York Times today. The ad is wordy and pointless on an orange background that is difficult to read. There is not one picture or graphic in the ad. The last thing mentioned is the web site.

It should be obvious but when you’re dealing with pet owners whose cats and dogs are threatned by your products you better show some real deep emotion and connection, offer help and specific answers, and most importantly engage.  The ad looks like it was filtered by the lawyers and an extended marketing team. I am sure that IAMS has big liability issues here but the way they’re going they’ll go out of business anyway.

The real issue here is that IAMS (and others), which markets itself as a premium brand and commands a premium price, could have the same ingredients in it as the crappy cat food.  There is the usual reference to “premium” and “high quality” but they don’t tell us what exactly is in the food and where it comes from.

To prove that IAMS stands behind their product they are giving away one million pounds of free pet food. That’s like going to a restaurant, complaining of a crappy meal, and getting a free dessert for consolation. Keep it buddy.

I am boycotting IAMS and telling every pet owner I know to do the same. Is there any reason I shouldn’t? Maybe IAMS doesn’t want to get specific because they have a lot to hide: See

Nurto, a premium pet food brand, hired MWW and they have been steadily putting out news citing specific ingredients involved in the recall. I now get a sense of what exactly Nutro is made of and what I am paying for. See news posted on PRNewsWire with social media tags. Good deal.

Speak Your Mind