I am pleased to be doing the “Week In Review” column on Strumpette, starting today, with analysis of two of our favorite subjects, Edelman and Wal-Mart. Check it out.
We have our own magazine: Go to Blogger & Podcaster now to get your free inaugural, online edition. You can read the magazine in a cool reader online format that makes it fun and replicates the print copy. Robert Scoble, ubiquitous uber blogger, is on the cover, there are “how to” features, reviews on new technology, event previews, and ads that talk to you. Of course there are several podcasts to support the print and online copy. Congratulations to publisher Larry Genkin for jumping out there with a much needed new mag.
Rubel gets serious. A chastened Steve Rubel took a few days off fom his blog last week to do some sans-blog soul searching after a dustup with PC Mag editor Jim Louderback. A 4/23 post on the The Participation Ladder sparks discssion of how many people in the blogosphere are inactive and spectators, as opposed to joiners and creators. In response to Rubel’s twitter about office dress etiquette: wear your shirt out on dress-down Friday, Steve. Be a wild man.
Yankee go home. Where are the Yankees going in two years? See New Yankee Stadium Construction for progress on the new Yankee Stadium on the site across the street from the old stadium. I hope we don’t have to wait two years for the Yankees to show some new life and start winning ball games.
Podcast expo set. The Podcast & New Media Expo is set for September 28-30 in Ontario, California, for a very reasonable $249 for full access to the entire event.
crayon does Coke. crayon has launched its “Virtual Thirst” competition for Coca-Cola and in the process sparked robust discussion on its social media press release (SMR). More on this later in the week.
BusinessWeek’s “Virtual Life” 
Vinnie Caldaroni, retired Pizza man in Bensonhurst, Brooklyn, was not surprised yesterday when told that Brooklyn has some of the bloggiest neighborhoods in the U.S.
OK, I admit to pangs of competitive jealousy to join the “B” list, but what’s wrong with hanging with the riff-raff on the “C” list? PRBlogNews is in the “middle authority” group, according to Technorati, with 10-99 blogs linking in the last six months, placing us on the cusp of the second quartile of the C list. See news on this from 
Darcy is a eight year old Maine Coon who weighed 17 pounds. He stopped eating and grew jaundiced (you can tell by the inside of his ears and mouth) and showed all the symptoms of being afflicted with the killer pet food (see 
Agghhh. That’s media death to a PR firm that pitches PC magazine for a variety of consumer tech clients. The shiny head Yoda had to Google “Apology 101″ and approximate contrition on his blog, but that does not begin to address the issue here.
The cell phone video with crackling gunfire in the background was a central captivating video on most news sites. Then there were the queries on Facebook, the hundreds of comments that were the ache of people alone, needing to express grief and shock, even if it was one of many and went out to an unknown audience you will never meet. And then we see the picture of the shooter. He’s just a kid.
in Greek mythology. And 
