Uncontrollable Irregularity Feeds jetBlue Blog Woes

jetBlue Uncontrollable IrregularityTwo days ago I posted about the odd two words that jump out in the much heralded new jetBlue Bill of Rights. Money will be given to passengers for delays due to a … Controllable Irregularity. It is comforting to see that a host of other bloggers, many of them hardcore travelers, are just as dumfounded. What the @#*! is a controllable irregularity, asks one.

Judging the google blog search on Controllable Irregularity (why does jetBlue capitalize it when there is no definition offered?) this issue may not disappear soon. The Cranky Flier has a great post called ”Controllable Irregularities Might Require Pepto Bismol.” The Cranky Flier called jetBlue media relations for a clarifiction of Controllable Irregularity. The response was, essentially, that it is what it is. Go figure.

The blog “Musings of a Global Traveller,” likens the Controllable Irregularity to mean whatever you want at at a given moment, sort of a Through the Looking Glass method of forgiveness.

So, where are the lawyers on this? What exactly does Controllable Irregularity mean (weather? flight control?) and is this a case of two words sabotaging all the good words that precede and follow? Will jetBlue face a real PR challenge when cranky fliers and global travellers challenge that meaning? Let us not forget that the blogosphere is a 24 hour a day uncontrollable irregularity.

“When I use a word,” Humpty Dumpty said in rather a scornful tone. “It means just what I choose it to mean – neither more or less.”

“The question is,” said Alice, “whether you can make words mean so many different things.”

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  1. [...] after the recent St. Valentine’s fiasco that left many passengers stranded and fuming. In my post on 2/23/07 I wondered about that broad caveat. In its new ballyhooed “Bill of Rights” jetBlue [...]

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