Horton Scoops The New York Times
Jul 17th, 2006 by Mark Rose
Last Wednesday, 7/11 (see below) I posted that the easiest way to get relevant news for your PR blog was to pilfer from consistent and prescient Jim Horton in Online Public Relations Thoughts. 7/11 Jim posted about a breakthrough study on the shelf life of news online and today we see Noam Cohen at The New York Times reports on “News Online Seems to Have a Long Shelf Life” (online subscription) C2 print edition. So, Horton scooped The Times by six days … is Cohen also pilfering ideas from Horton? Or do we sense a smart PR person somewhere pitching The Times. (See physicsweb story on “Reading The News“). Jim Horton joined Rob Key and Richard Edelman in Q & A I moderated for Global PR Blog Week 2.0 EDITORS’ CHOICE: Blogs Force Change In PR Agency Practices. - Mark Rose, New York
