Blog Jobs

These days, ProBlogger job board is humming, with positions for bloggers, co-bloggers, associate bloggers, and entrepreneurial bloggers who want to start a new blog like Hedge Fund blog.


Pro Blogger Job Board


See 5/31/05 Wall Street Journal : Blogging Becomes A Corporate Job: Digital Handshake?!  about blogging as an accepted corporate position. lists 72 blogging jobs.


Product placement for Toyota?

 Somali militiamen go on a patrol of Mogadishu earlier this year. Photo: Albadri Abukar, EPA

Ethiopian forces advance on Mogadishu



News Junkies Find Relief

We know what we would like people to read, and what we think people are reading, but what are they really reading and sharing as news? The obits in print newspapers have often been touted as the most popular section (all those fascinating life stories) but on the Internet where is the real buzz? 

Yahoo! lists the most emailed news and photos here (you can also search by date); the Google Zeitgeist gives you highly searchable access to search patterns, trends, and surprises.

Why does this matter? A pitch increases in relevance and is more likely to be picked up if it is tied to popular news. These days that can be determined more by web traffic than an editor’s singular judgement.

H-P Spy Drama The Watergate of Corporate America

Is there a bottom to this story? If so, we’re not close to reaching it. Spy vs Spy at H-P escalated to the public humiliation phase when chagrined and seemingly clueless corp execs are shamed by Senators who are usually subjected to this kind of scrutiny by their constituents. All that pent up Senatorial rage.

Characters are clearly drawn now. Dunn, or Duh!, the Chairwoman, claims she did not know what was going on, takes no responsibility, and thought you can get someone elses phone records merely by asking. Huh? Hurd, or Heard!, is the CEO, the guy who has pleased shareholders by taking control of an organization rife with destructive, internecine battles. He has increased shareholder value (the mantra), and, most important, he says that spying in news rooms and obtaining records under false pretenses is clearly wrong and it will never happen again and he will restore trust at H – P. He was coached well.

You have the scapegoat and you have the hero, and it is clear which is which. For desired outcomes, this is the optimum stance. You want the CEO, going forward, to fix a serious problem and stabilize the company that was doing well before all this.  You really don’t care about a disgraced Chair, who is no longer part of the company. Dunn’s greatest mistake to me from a public relations perspective is that she does not show remorse or offer insight into what occured. Simply being appalled would help.

In corporate drama there are heros and villains, winners and losers. Ms. Dunn may be correct in all her assertions, and Hurd, for all I know, knows much more than is evident and was more culpable than we can see.  In the end, when the stories are written in the newspapers,  filmed for television, and spread through blogs and Internet news sources , we are left with impressions, sound bites, and a storyline.   Mark Rose, New York

H-P Drama Heats Up, Stock Hit

As we predicted, new revelations at H-P are elevating the Spy vs. Spy boardroom drama to another level. An article in The New York Times yesterday (registration required) recounts an H-P executive branch that seems as out of control as the Nixon Whitehouse. So far today the stock is down 4% and CEO Hurd is going to hold a press conference. Today’s Wall Street Journal article on H-P (subscription required) insinuates that the CEO knew more than previously thought.

No need to editorialize about yesterday’s Times article. Stitch together excerpts and you get a top notch corporate thriller:  A H-P internal dossier subtitled “Covert Operations” discusses feasibility studies about placing investigators acting as clerical employees or cleaning crews in the San Francisco offices of CNET and The Wall Street Journal. Phases of the operation were code named Kona I and Kona II. I repeat the headline from my initial Sept. 8 post on this topic: How can you be so stupid?

Significantly, the Times story is co-authored by Damon Darlin, who has been writing about the scandal from the outset, and Kurt Eichenwald, the Times’ venerable investigative business reporter. Eichenwald’s most recent book is “Conspiracy of Fools,” about Enron. Does he smell a book here? Mark Rose in New York