Comment by Shel Holtz on Global PR Blog Week 2.0

I once met the CEO of a Fortune 100 company who told me that the acronym stands for the wrong thing; it SHOULD stand for “Customers, Employees, Owners.” He said his primary job was representing the organization to these audiences. If he was good at that, investment, sales, and employee engagement would follow. And, just to make sure I understood what he was saying, he added, “That means communicating with these three audiences is the most important part of my job,” finishing off by noting that he had people reporting to him to handle the day-to-day, tactical work. In this context, blogging is just another means of communicating to be applied when it suits the audience and the message better than other channels.| See Mark Rose Bio

Global PR Blog Week 2.0 – Here & Now

Go now to for Day 1 events on Building Blogging Communities, Corporate Blogs, Product Blogs, and more. Each day highlights another topic. Friday, September 23, I am moderating “Blogs and public relations firms – challenges, resistance, opportunities”

How are we doing? Is the information useful, enlightening, challenging? |

Global PR Blog Week 2.0 Coming At You

It’s almost here. Next week, Sept 19-23, more than 50 PR bloggers from around the world will present podcasts, interviews, and case studies on breakthrough ideas and technology that is driving PR in the digital media age. See for full schedule, topics and participants. See TheNewPRWiki for a great repository of intelligence on PR and blogging and all the work that has gone into this self-organizing global event.

Wednesday, September 21 I will be presenting Blogging & PR Firms: Resistance, Challenges, Opportunities. Q&A, Podcast with Richard Edelman, Jim Horton (Robert Marston Associates) , Rob Key (Converseon) and others.

Contribute, challenge, get involved in Global PR Blog 2.0. |
See Mark Rose Bio