I love the Internet in general and blogging in particular because you can engage in intellectual prize fights without a printing press or podium.
PR Watch, published by the Center for Media and Democracy, posted an item called “Edelman’s Rescue Plan for the PR Industry.” Bob Burton slammed Edelman and claimed that his post in his blog about “500 influencers” proved that he was little more than a propagandist.
I took exception in a reply. Burton replied to my reply and Sheldon Rampton countered and I came back with a solid left hook. Before I knew it we were in round four. What irks me about the PR Watch attitude is that they really don’t know how the PR business operates. It is not all big agencies spinning news to the detriment of the masses. Individuals, emerging companies, any legislator, and even PR Watch employs elements of PR. PR is not about evil manipulators behind thick curtains bending minds and limiting choices (at least not all of it).
My point is that the Internet is opening up communication like never before and the PR industry is being forced to alter its practices. Big PR agencies, like big companies, can no longer maintain absolute control over their internal or external communication. Journalism is also experiencing a parallel revolution as “citizen-journalists” and bloggers redefine how news and opinion is delivered. PR Watch is operating on an old model and its criticism is staid and confused.
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