Got Your Attention?

She is not the most popular blonde searched on Google (Madonna, Paris Hilton and Britney Spears) or the most popular woman (Britney Spears, Paris Hilton, Pamela Anderson) but Russian tennis star Anna Kournikova is definitely one of the most familiar figures on the Internet. She doesn’t have the staying power of Pamela Anderson (currently #3 on the Lycos Top 50, with 301 weeks on the chart) but she is ranked 10th on the Yahoo! Buzz Index in the “Sports” category.

Anna K. is not worshipped because of her tennis play. “Why do we like her? More like why do we love her? This Russian tennis player is only a backhand away from making us drool when seeing her do virtually anything,” says, which names her one of their 99 most desirable women. Why? “I’m beautiful, famous and gorgeous,” says Anna K.

What does this have to do with the subject of this blog? Let me answer that with a question. Stipped away, so to speak, what does all effective advertising really come down to? I offer a snap of this billboard of Anna K. from the Netherlands.

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