Another Week In Review? Reminds me of the old Strumpette days, when I would be bound to blog on Sundays, concocting some PR mischief at a computer while everybody else was paddling around the lake or whatever they do on Sundays.
Who knew that those would be the “good old days” of PR blogging, when we were still jousting with ‘the establishment’ and giddy with the prospect of having our own printing press – this miraculous thing we call a blog.
Now you peruse the PR blogging landscape and you see a lot of grandstanding, self-aggrandizing, PR for PR. The competition for your attention has become so intense that words become a river of spam labeled ‘content marketing.’
I don’t mean to bitch or lament for the old (pre-Twitter) days. Even LinkedIn has “long form publishing”(essentially a blog). The democratization of information has obviously arrived, but the information becomes so massive, conflicting and diluted that its largely meaningless. Or, maybe I’m just reading too much Beckett this summer.
The highlight of this week was Bray’s piece that had a barnyard theme – killing the PR dog and pony and going straight to the horse’s mouth. Bray has been kicking up some dust with Facebook’s assault on the word and its intent to out-dominate even Google. Arnie snapped poets on the Brooklyn Bridge, and Howard was feted at Yankee Stadium. Elsewhere, Ronn Torossian spouted some kind of babble because he apparently can’t help it. Torossian claims that “PR is a mix of journalism, psychology and lawyering.” Maybe in his world. In mine, it’s about business. How does your investment in PR play a role in building your brand and your business? Measuring the effect of PR, and proving its value, is an imprefect science but it is always the bottom line question clients have. If I don’t address that question, I’m not keeping that client.
Richard Edelman turns 60 today(60!) and vows not to go gentle into that good night. He said he would climb mountains, groom his children to take over the Empire, build more businesses, work out hard, do Yoga, travel the world… That’s it? What are you going to do on the second day, Richard? Didn’t you have prostate cancer a few years ago?
The Edelman story is remarkable. Father Dan strikes an independent path, son Richard builds it into the largest PR firm with 4,000+ employees and $700 million in revenue. Richard was an early adopter of ‘digital’ and he’s been a consistent blogger since 2004. I think that one of his motivations for building the business is so he would have a built-in audience for his blog.
Happy 60 Richard! Blog on. This is your 10th year of blogging. This is Richard’s first blog post, on MY birthday, September 29, 2004: My First Blog. Here’s an excerpt – this is the spirit in which Richard starting blogging 10 years ago and it’s worth revisiting. He sounds downright revolutionary:
New Rules of Engagement–transparency, consistency, and respect. People want privacy out of a relationship. They also want a dialogue with a company. Companies’ demonstrate respect by providing great service, treating employees well and through an ethical approach to sourcing and business. Respect is personal — respect my wallet (don’t rip me off) and respect my time.
What we’re looking at for next week: Landing Pages We Love. Some love single origin 82% cocoa dark chocolate with a triple shot of Sulawesi espresso straight up. We love a hot Landing Page. Why? Because we’re drowning in a river of spam and when a Landing Page grabs our attention and compels us to act we get excited, really excited. We’re sick like that. We’re also looking at Blogs We Love. I guess we’re just in a mood to love.