Going out on top - happy new year

I’ve always been a sporadic blogger so it’s not that big a stretch to become a non-blogger - at least in this forum. Business has been booming - taking an increasing portion of my time. We’ve re-designed our website, re-calibrated (I love that word) our business and I can’t pay attention to this blog anymore. But, everybody likes to go out on top, so I find some small degree of solace knowing I am STILL the #1 Sidewiki comment on the Twitter homepage!

Blogging less here means I have more time to read blogs I enjoy. My favorite blog: 3QuarksDaily.

Blogging less here also means I can pay more attention to my theatre blog, where my heart is these days: markrosenyc.com

All bloggers should support the struggle for freedom in Iran. Image below from Tehran 24 | also check FRONTLINE: Tehran Bureau for updates and THE LEDE, The New York Times

Five PR bloggers worth following, derived from random scans of intelligence, original thinking and personality in the PR blogosphere: #1 tomforemski - leadoff batter | #2 occamsrazr - the Leonard Cohen of PR bloggers | #3  [chrisbrogan.com] - the merry prankster of social media | #4 Richard Edelman - the Philip Roth of PR | #5 Loren Feldman - incendiary pupeteer

Some favorite posts:

• Alex Rodriquez Comes to His Senses - What Next?
• MLK & RFK Brothers In Battle
• Google Sidewiki is PR Game Changer
• Kristen Revealed
• So you want to break into public relations?
• What is Your Wikipedia PR Strategy?
• Mahatma Gandhi & Business

HAPPY NEW YEAR. Peace. Health. Freedom. Prosperity.

PRBlogNews, launched June, 2005. Archived, December 30, 2009.

Corrupt Bloggers Kvetch - Where’s the Swag?

There’s a very revealing guest rant by professional ’lifestyle’ blogger Krizia in Pro Blogger: PR People Getting Pushier with Bloggers Since the Recession.

Krizia is perturbed that PRs are now asking questions about the value of all their free giveaways; the cash, the swag is drying up for product placement on Krizia’s EatSmartAgeSmart blog. Before bestowing gifts and favors PR people are asking pesky questions like: 

• “How many unique users?”
• “How many page views?”
• “How fast can you get our review on your site?”
• “Have you won any awards in the past?”
• “Send us links to past reviews you’ve written.”
• “What angle will you take with this feature?”

In other words, publicists were getting hip and demanding the same standards they apply to legitimate media. When we get a hit inthe Daily Newswe know the circulation, target readership, ad equivalent value - in print and on the web.  Why not with bloggers? 

EatSmartAgeSmart has all the markings of a commercial enterprise that treats ‘content’  like ad-filler. Where’s the PR value in editorial in an outlet that obviously crafts stories as thinly-disguised ads to pump individual blog traffic and ancillary business for a larger blog network? (see Glam Media description below).

I know this is beauty/fashion/lifestyle blah blah, and that’s the way it’s done in these industries. But these sprung-up-on-the-web media properties are competing with established, verified, legitimate media outlets that are converting their readers to the web.  If you’re a publicist you’ll choose mass media or Trade pubs before spending billable time on corrupt bloggers who publicly kvetch about the lack of swag coming from PRs. 

Blogger Relations - a credible pitch

A few days ago I got a perfect pitch. I hope Alex doesn’t mind if I reprint it verbatim here:

Hi Mark,

My name is Alex King and I’m the Director of Marketing at a small MIT startup called WebNotes. Thanks for your post on Mandy Stadtmiller- I just read her column and thought it was hysterical!

Anyways, my firm is building research tools for PR firms to help out with the daily news scan process and I was curious if you might be interested in writing about us. I’d love to show you a demo and even give you access to the software.

I hope all is well,
Alex

We did a Go-to-Meeting Demo. I asked questions and I signed up for the same two week free WebNotes Demo vailable to everybody. No free giveaway. No PR. No hustle. No quid pro quo. No money changing hands.

A couple of days after the Demo Alex followed up with email to see if I needed assistance.  Be professional, be personal, be persistent. In PR, media relations, blogger relations, bottomline, that’s all you can do. If you do that, you’re way ahead of the game.

EatSmartAgeSmart is in the Glam Media network.From the Glam Media site: Glam Media is the pioneer and global leader of Vertical Media—a revolutionary new media model that connects premium brand advertisers with millions of consumers with like-minded passions online through large and growing vertical content networks. With more than 1400 publishers worldwide, we cover the topics people are passionate about. We know how to find and engage these audiences with the right content at the right time—and brand advertisers are taking note. In the past year, 23 of the top 25 brand advertisers have engaged with passionate consumers on one of the Glam Media Networks. With a reach of 55 million unique monthly visitors in the US and more than 125 million uniques globally, it’s no wonder Glam Media is in the comScore Top 20 Web properties and a Top 10 AdWeek Display Ad Publisher.

Jeffrey Sebelia is Edgar Allan Poe

I only blogged about my nephew Jeffrey Sebelia, 2006 Project Runway winner, a couple of times. Still, his name is the most popular search term for this blog.  So, here we go again.  We haven’t seen Jeffrey since his sister’s wedding in California but through the family grapevine we hear that Jeffrey was spotted at Heidi Klum’s Halloween Party, see pics below. This is no run down to Rite Aid and get a plastic orange goblin head at the last minute kind of party. This is a Red Carpet Halloween Party with Paris Hilton (left, with boyfriend Doug Reinhardt) and the like in costumes it must take hours to don.  

Jeffrey’s new band, Sing Orpheus, is really cool. I love “Lullaby.” Play below.

My Jeffrey Sebelia photo album, New York, Project Runway, 2006

Jeffrey Graces Elle - Blogs Oscar for AOL, PRBlogNews, January 17, 2007

 

Sing Orpheus is a rhythmic, trance inducing, four piece psychedelic rock band based in Los Angeles. The band was founded by seasoned musicians, Jeffrey Sebelia and Terry Borden, who have recorded and toured with Pete Yorn (Columbia/Sony), Lifter (Interscope), Lusk (Zoo Music Group) and Idaho (Caroline/Virgin) to name but a few. The duo began hatching out songs and soon enlisted gamine ,Cassandra Church, as the lead singer after hearing her sing back up vocals for a local R&B/dance pop group. She stole the show with her beauty, effortless vocals and her powerful stage presence.  Her vocals are powerful enough to induce goose bumps.  Cassandra’s experience in musical theater in Europe made her the perfect dramatic front woman for “Sing Orpheus”. Coupling Jeff’s gift for poetry and natural lyricism, and Cassandra’s unique melodies and emotional delivery, the songs are at once memorable and arresting.

PR Flocks to The Audience Conference

Are there signs of life in the moribund old line PR business?

Porter Novelli and PRNewswire have signed up as sponsors of The Audience Conference, November 5th & 6th, Hudson Theater, New York City.  David Binkowski of MS&L is speaking , along with Jeremy Pepper and David Dunn, founder of velocidi, formerly COO of Edelman Digital, and Joe Jaffe of crayon. Since Loren promises no wi-fi and a Twitter-free zone for the conference it will be interesting to see what these PR gurus learn and how they churn it back to us minions who cannot attend. 

PRBlogNews Week in Review 11-02-2009

 Most Active Posts

• Who is Worth Following #5
• Alex Rodriquez Comes to His Senses - What Next?
• MLK & RFK Brothers In Battle
• Google Sidewiki is PR Game Changer 
• Kristen Revealed

Top Posts

Who is Worth Following #5

  The continuing scan for signs of intelligence and fun in the PR blogosphere 

#5 Loren Feldman

Loren Feldman, the ganza macher of 1938 Media, is a pupeteer, satirist, performer in search of an audience, anti-Web 2.0 fixture in Web 2.0 circles, videographer and other things. He’s not in PR (although he is a PR master) and he’s not a blogger but he is definitely worth following, if nothing more than for entertainment… although you do get valuable information from Loren. As much as he will rail against it, he is addicted to this social media thing, otherwise he wouldn’t have an audience.

In the old days, a couple of years ago, I would hang with Loren at the Friar’s Club or a Deli somewhere on the east side as he was trying to find his place in the new social media world order. I don’t know if he’s found it but he did find Michelle Oshen - they got married, settled down like a nice nebbisha Long Island couple with shiny cars and a small dog and together became an anti-Web 2.0 power couple.

Although Loren has been thankfully domesticated he thankfully has not mellowed. He still could be the last Jew in the Warsaw ghetto lobbing a hand grenade - leading the symbolic if largely futile assault against repression. In his first event, The Audience Conference, New York City, November 5 -6, 2009, Loren is finally commanding the big stage where he is the lead player. I can’t figure out what The Audience Conference is, other than a day of fun and catharsis with some well-connected Web 2.0 types, but it is not, as Loren insists, about Twittering, Facebooking, YouTubing, blogging and all that - except that’s what all The Audience Conference speakers and performers do (even the music people are probably heavily involved in web promotion). 

Why follow Loren? Because he makes all this serious stuff fun and proves that we are involved in a visual medium that requires performers to reach out to an audience.

THE AUDIENCE CONFERENCE: The speakers range from large traditional media organisations with Dan Farber of CBS, though the recording industry with Warner Bros. Music CTO Ethan Kaplan, advertising with Crayon’s Joe Jaffe, HR and internal audiences with Frank Roche of iFractal and new media players like Mike Arrington of TechCrunch and Jason Calacanis of Mahalo, not to mention Musicians like Adam & Mia and Writers like the inimitable Andrew Keen of “Cult of the Amateur” fame with more being added. 

Who is Worth Following is a continuing PRBlogNews series based on random scans of intelligence, original thinking and personality in the PR blogosphere: #1 tomforemski - leadoff batter | #2 occamsrazr - the Leonard Cohen of PR bloggers | #3  [chrisbrogan.com] - the merry prankster of social media | #4 Richard Edelman - the Philip Roth of PR | #5 Loren Feldman - incendiary pupeteer

Richard Answers the Five Questions

Public relations is unfortunately absent its own scandal sheet or even a Trade that shouts and titillates the way Variety does for the film industry or even Advertising Age for the sons and daughters spawned by Mad Men.  Maybe we can start here with Richard Edelman’s confessional to PRBlogNews. I mean, he’s talking transvestite strippers and suicidal Civil War battle fantasies. What gives in the new downtown NYC Edelman nerve center? 

Richard Edelman on Wed, 28th Oct 2009 9:17 pm

gravatar of Richard Edelman, left, as appears in Intergalactic Space PR Guide

PRBlogNews (PRBN): What would be a 140 character or less ‘on message’ Twitter from Moses’ spokesperson?

Richard Edelman (RE): Our CEO is en route from mountain with official statement from the most credible source. Family focused material–short and sweet

PRBN: If Iago worked for Edelman in NY, what group would you put him in?

RE:  Iago would be in the entertainment group making deals with Hollywood moguls

PRBN:  I had go-go dancers at my Bar Mitzvah in Brooklyn. Can you top that?

RE:  I had a transvestite at my bachelor party as male stripper. I have never forgiven the party organizer

PRBN: If the name of the firm was not Edelman, what would it be?

RE: Danny Boy–my father’s nickname at ZBT House at Columbia. After all, he started the firm

PRBN: If you could click your heels twice and be anywhere, where would it be?

RE: I’d like to be on the Union line 3rd day at Gettyburg repelling Pickett’s charge

↑ Grab this Headline Animator

Love Thy Neighbor